TINO | NoIR
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TOOLS OF THE TRADe
Devices:
iPad Pro
MacBook Pro
Dell Precision 5570
iPhone 13 Pro
Applications:
Articulate 360
Adobe Creative Suite
FlipSnack
Canva
SmartCat
Jira
Wrike
Monday
Pardot
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RELATED SKILLSET
Instructional Design:
eLearning Development
Curriculum Design
Learning Experience Design (LXD)
Gamification in Training
Microlearning
Mobile Learning (mLearning)
Video-Based Learning
Interactive Training Modules
LMS Implementation & Management
Needs Analysis & Learning Strategy
Scenario-Based Learning
Storyboarding & Scripting
Assessment & Evaluation Design
Learning Analytics
Content Creation for Training:
Sales Enablement Materials
Training Decks & Presentations
Infographics for Learning
Product Knowledge Manuals
Case Studies & White Papers
Job Aids & Quick Reference Guides
Motion Graphics For Video
Creative Direction
Photography
Videography
Audio & Video Editing
Social & Blog Posts
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CAREER
INSTRUCTIONAL DESIGNER
2023 – Present | Fossil Group, Inc
You ever look at a training module and think, there has to be a better way? Yeah, same. That’s why at Fossil, I took learning materials from meh to engaging—turning static content into interactive, mobile-first experiences designed to boost sales.
2023 – Present | Fossil Group, Inc
You ever look at a training module and think, there has to be a better way? Yeah, same. That’s why at Fossil, I took learning materials from meh to engaging—turning static content into interactive, mobile-first experiences designed to boost sales.
ACCOMPLISHMENTS & DUTIES:
• Increased learner engagement by 20% through a mobile-first approach to training materials.
• Redesigned courses, cutting completion time by 50%, using Smart Brevity techniques for streamlined learning.
• Optimized eLearning development workflows, reducing production time by 50%
• Collaborating closely with SMEs and stakeholders to create interactive product knowledge books to assist with sales training.
• Leveraged tools like Articulate 360, FlipSnack, and SmartCat to create engaging, interactive modules.
MULTIMEDIA GRAPHIC DESIGNER
2022 – 2023 | Hexure
When you need a jack-of-all-trades and a master of some, you craft an all-encompassing role and cross your fingers for a unicorn—someone who can design ads, shoot videos, and do everything in between. For a while... they found one.
2022 – 2023 | Hexure
When you need a jack-of-all-trades and a master of some, you craft an all-encompassing role and cross your fingers for a unicorn—someone who can design ads, shoot videos, and do everything in between. For a while... they found one.
ACCOMPLISHMENTS & DUTIES:
• Revamped the IXN Newsletter into “The Hub,” increasing readership by 63% and boosting open rates by over 40%.
• Created a white paper that helped drive a 2000% increase in inbound traffic on Hexure.com.
• Produced high-quality video content for corporate communications, ensuring brand consistency and impact.
• Played a pivotal role in the successful launching of their first conference called Horizons.
MARKETING CREATIVE LEAD
2020 – 2022 | Brinks Home Security
2020 – 2022 | Brinks Home Security
When COVID-19 hit, uncertainty was everywhere. So, to feel more secure, I aligned my talents with a security giant. Brinks was launching a new product line and needed someone to bring it to market with impact—which is why they hired me.
ACCOMPLISHMENTS & DUTIES:
• Spearheaded a company-wide rebranding initiative, aligning visual identity and messaging across all departments.
• Designed high-impact visual assets for infographics, ads, and experiential trade show booths, strengthening brand engagement.
MARKETING ART DIRECTOR
2017 – 2019 | The Dallas Morning News
Where I got my bearings in the world of advertising. I created campaigns for every Texas giant you can name, while also crafting marketing strategies to help The Dallas Morning News navigate the shift to digital. Because when print meets pixels, you either adapt or fade—and I made sure we stayed ahead of the curve.
2017 – 2019 | The Dallas Morning News
Where I got my bearings in the world of advertising. I created campaigns for every Texas giant you can name, while also crafting marketing strategies to help The Dallas Morning News navigate the shift to digital. Because when print meets pixels, you either adapt or fade—and I made sure we stayed ahead of the curve.
ACCOMPLISHMENTS & DUTIES:
• Led creative strategy for Fortune 500 ad campaigns, driving audience engagement through targeted storytelling.
• Collaborated with cross-functional teams to develop high-performing campaigns, increasing ad performance metrics.
• Managed digital and print advertising for brands like Southwest, Central Market, and AT&T.
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EDUCATION
BFA in Visual Communication | 2010 | University of Texas at Arlington • Arlington, TX
REFERENCES PROVIDED UPON REQUEST