Core Skills
AI Solutions Architecture
Enterprise Automation
AI Enablement & Coaching
Change Management
Instructional Design
Creative Direction
UX / UI
Content Strategy
Video Production
Project Management
Professional Experience
Senior Global Instructional Designer
2023 — Present
Fossil Group, Inc.
- Lead development of global training content for luxury and fashion brands, supporting retail teams across multiple regions
- Architected and built a full-stack PKE Intake Portal — a custom AI automation platform (Google Apps Script, Gemini AI, Google Sheets backend) that replaced an entire external vendor pipeline for Product Knowledge content and campaign localization
- Compressed build cycles 45–75 days → 1–4 days (~98% faster)
- Displaced $1M+ in annual agency retainer and SaaS licensing spend
- Reclaimed 1,000+ hours of manual labor per year across global teams
- Automated SCORM package generation for Cornerstone LMS and built a custom Translation Memory engine for multi-market localization
- Designed and launched a centralized Learning Experience Hub, replacing fragmented training systems with a unified platform supporting retail, corporate, brand, and wholesale audiences
- Reduced time spent locating training materials from 15–20 min → under 5 min (~70% faster)
- Decreased repeat support requests and dependency on SMEs (~30% reduction)
- Consolidated 100+ training assets into a single, scalable system
- Introduced AI-driven content workflows, reducing production time from 8–10 hrs → 5–6 hrs per deliverable (~30–40% faster)
- Run 1-on-1 AI coaching and team upskilling sessions that shifted AI adoption from a pilot program to daily practice across merchandising, sales, and L&D teams
- Partner with marketing, merchandising, and product teams to align training with business goals and product storytelling
- Design interactive eLearning modules, product guides, and sales enablement tools used across global markets
Multimedia Graphic Designer
2022 — 2023
Hexure
- Designed digital assets and UI components for insurance technology platforms, improving clarity and usability of complex information
- Reduced design revision cycles (~25%) by implementing structured design workflows and stakeholder alignment upfront
Senior Graphic Designer
2020 — 2022
Brinks Home Security (Monitronics)
- Led creative for multi-channel marketing campaigns supporting customer acquisition and retention
- Improved campaign efficiency by reducing turnaround from multi-day cycles → same/next-day delivery (~30% faster) through streamlined production processes
Art Director / Marketing Creative Lead
2017 — 2019
A. H. Belo / The Dallas Morning News
- Directed creative strategy for advertising and branded content across digital and print
- Managed end-to-end campaign execution, improving internal alignment and reducing project bottlenecks across teams
Education
BFA in Visual Communication
University of Texas at Arlington
Tools & Technologies
Claude
Claude Code
ChatGPT
Antigravity
Google Apps Script
Gemini AI
Google Sheets / Workspace
Cornerstone LMS / SCORM
Adobe Creative Suite
Articulate 360
Figma
Canva
CapCut
Monday.com
Jira
Wrike
Thinkific
Synthesia
Midjourney
Kling