Storytelling With Serious ROI
What They Needed:
Michele needed a way to train sales associates to speak to the feeling behind the watch, and not just the specs. They wanted storytelling that matched the elegance of their timepieces.
Michele needed a way to train sales associates to speak to the feeling behind the watch, and not just the specs. They wanted storytelling that matched the elegance of their timepieces.
What I Did:
I wrote the brand voice and storytelling strategy used in their seasonal training materials. Developed content that made each collection feel personal, aspirational, and distinct—while still aligned to luxury retail standards.
I wrote the brand voice and storytelling strategy used in their seasonal training materials. Developed content that made each collection feel personal, aspirational, and distinct—while still aligned to luxury retail standards.
What Happened Next:
Sales associates finally had language that felt natural, elevated, and on-brand. They weren’t just selling watches—they were helping clients find a piece that fit their lifestyle and story.
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Sales associates finally had language that felt natural, elevated, and on-brand. They weren’t just selling watches—they were helping clients find a piece that fit their lifestyle and story.
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