Reviving a Heritage Brand with Modern Storytelling
What They Needed:
Zodiac Watches, a storied brand with roots dating back to 1882, sought to bridge its rich heritage with contemporary appeal. With iconic models like the Sea Wolf, one of the first modern dive watches introduced in 1953 , they needed a refreshed narrative and training materials that resonated with today's audience.Time+Tide WatchesWikipédia, l'encyclopédie libre+7Wikipedia+7Wikipedia, la enciclopedia libre+7
Zodiac Watches, a storied brand with roots dating back to 1882, sought to bridge its rich heritage with contemporary appeal. With iconic models like the Sea Wolf, one of the first modern dive watches introduced in 1953 , they needed a refreshed narrative and training materials that resonated with today's audience.Time+Tide WatchesWikipédia, l'encyclopédie libre+7Wikipedia+7Wikipedia, la enciclopedia libre+7
What I Did:
Developed an interactive flipbook titled "Understanding Zodiac Watches," providing an immersive dive into the brand's history, design philosophy, and product evolution. Additionally, produced a Summer 2025 product knowledge video, blending visual storytelling with detailed insights to educate and engage sales teams and consumers alike.
Developed an interactive flipbook titled "Understanding Zodiac Watches," providing an immersive dive into the brand's history, design philosophy, and product evolution. Additionally, produced a Summer 2025 product knowledge video, blending visual storytelling with detailed insights to educate and engage sales teams and consumers alike.
What Happened Next:
The new materials reinvigorated the brand's presence, offering both internal teams and customers a cohesive and compelling understanding of Zodiac's legacy and contemporary offerings. This initiative not only honored the brand's past but also positioned it effectively for future growth.
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The new materials reinvigorated the brand's presence, offering both internal teams and customers a cohesive and compelling understanding of Zodiac's legacy and contemporary offerings. This initiative not only honored the brand's past but also positioned it effectively for future growth.
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VIDEO: ZODIAC WATCHES SUMMER 2025 PRODUCT KNOWLEDGE