Turning Specs into Stories
What They Needed:
Luxury watch brands like Zodiac needed more than just product specs—they needed compelling narratives that sales associates could use to connect with customers.
Luxury watch brands like Zodiac needed more than just product specs—they needed compelling narratives that sales associates could use to connect with customers.
What I Did:
I developed comprehensive product knowledge materials, including interactive flipbooks and engaging videos, that transformed technical details into relatable stories. These resources were designed to be both informative and visually appealing, ensuring that sales teams could easily access and absorb the information.
I developed comprehensive product knowledge materials, including interactive flipbooks and engaging videos, that transformed technical details into relatable stories. These resources were designed to be both informative and visually appealing, ensuring that sales teams could easily access and absorb the information.
What Happened Next:
Sales associates felt more confident and equipped to engage with customers, leading to more meaningful interactions and increased sales. The product knowledge materials became essential tools in training programs, setting a new standard for how product information is communicated in the luxury retail space.
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Sales associates felt more confident and equipped to engage with customers, leading to more meaningful interactions and increased sales. The product knowledge materials became essential tools in training programs, setting a new standard for how product information is communicated in the luxury retail space.
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ZODIAC WATCHES SUMMER 2025 PRODUCT KNOWLEDGE